FC Barcelona Announce One Of The Biggest Shirt Sponsorship Deals In Football’s History

Spanish giants Barcelona have agreed a new four-year deal for their shirt sponsorship with Japanese internet retailer Rakuten worth €55 million a year excluding potential add-ons, the La Liga champions said on Wednesday.



Barcelona – once renowned for never having had a sponsor on their shirts – will earn an additional €1.5 million for each time they win La Liga and an additional €5 million for each time they win the Champions League.

The deal, which has an option to extend into a fifth season, will begin from the 2017-18 campaign.

Barcelona have also signed deals to feature the Turkish electronics brand Beko on shirtsleeves and US semiconductor company Intel on the inside of its shirts.

Rakuten replaces Qatar Airways, which has been sponsoring the Catalan club since 2013.

Barca currently trail leader Real Madrid by two points in the Spanish league.